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Environment ambitions for mobile monetization

This is the first post in our ‘Mobile Mondays’ sequence. All through the next few of months we will highlight greatest methods that can help you have essentially the most out of your mobile information. From time to time, we’ll also share tales immediately from publishers who've lately gone cell.

We recently introduced our 11 billionth app set up from Android Engage in. Provided the customer movement in the direction of the smaller display screen, it is crucial to look at simply how much of the consumed media was created precisely for cell. The moment you have productively taken your company cell, you are able to capitalize on this with some critical optimization actions. Beneath, we’ll define means you will get the most away from your cellular content material. Ahead of any optimization may take put, you’ll need a transparent look at of your business enterprise goals on cell.

The value of goals
There aren't any rules approximately cellular tactics, but cellular enterprises require obviously defined aims to be able to be successful. If you’re an online-only publisher, your goals and objectives could revolve close to engagement and visits. In case you have location-specific articles, you may desire to include neighborhood factors into your cell giving. Your online business goals need to align with all the requires of your respective buyers.

Prioritization is a critical factor in goal-setting. You could possibly imagine that each one publishers have acquisition targets close to new buyers prioritized most extremely -- in spite of everything, who would not choose to arrive at new audiences? Take into account a cell discussion board and concept board site. They’ll want new buyers identifying and making use of their on the web dialogue web site, but this could come about organically if their present person base generates discussions with ample breadth and depth. During this instance, it might be beneficial for that forum homeowners to target on web-site optimization (driving engagement), relatively than new person acquisition.

With these attainable ambitions in brain, here's some suggestions to enable you optimize your content to get a mobile viewers:

Goal #1: Drive traffic and new customer acquisition
  • Cross-promotion: This is an easy and cost-effective way to leverage your existing user base to drive users to your mobile site.
  • Advertising: Mobile website optimization now factors into mobile search ads quality. To find out more about advertising on mobile devices, visit our Mobile Ads site.
  • Localize: China, Korea, Japan, and the U.S. represent some of the biggest markets for mobile media consumption. Track your usage in regions and consider building out a localized app for regions where it's most popular. 
  • Create new, unique mobile content for new mobile audiences. Men’s Health understood that their target audience used smartphones in the gym to listen to music. As a result, they created a mobile app with workout exercises -- handy for when their users have the phone with them in the gym.
Goal #2: Drive engagement
  • Website optimization: If one of your goals is to retain users who want access to content on-the-go, use Google Analytics to help you choose the most effective content for your site. Arecent survey (Omniture, 2010) found that Mobile- friendly web experiences have produced an average 75% higher rate of engagement (revenue, page views, etc.) per visit for mobile users, than desktop websites viewed through a mobile device.
  • Brand engagement: Make use of the extended functionality of a mobile device (GPS, Camera, SMS).
Goal #3: Maximize revenue
  • When designing a mobile-optimized site, it’s key to focus on the overall user experience and what you want to achieve as a publisher. This is especially true if your core business model is built around advertising revenue or if it’s a strong contributor of profit. Consider the type of ad units and formats that you plan to incorporate, which will help you make the most of monetization opportunities without compromising content. To find out more, download our publisher guide or our Android app to explore the range of our mobile ad formats.
We’ve positioned “publisher goals” into a few types employing broad brush strokes above. In reality, it is unlikely your ambitions are going to be as slender in scope. We hope you will have the ability to choose an optimization move (or even a mix of techniques) tailored towards your individual internet site.

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