The Kia design staff under Peter Schreyer has place a great deal of emphasis around the aerodynamics of this concept, providing it a for a longer time tail and, because of a roof that's 4 inches decrease, a smaller sized frontal area compared to earlier Hyundai concept. The aero variety will also gain from narrower tires, together with the Kia rolling on 195/50R20 tires compared to the 245/40R20 rubber on the Hyundai.
The debut with the Ray also marks the launch of Kia's new green sub-brand, EcoDynamics. Like Volkswagen's BlueMotion and Ford's Econetic, EcoDynamics will denote by far the most efficient variants of Kia's product line. We can assume to view the brand new badge exhibiting standing on Kia's from the in the vicinity of future.