Chicago 2010: Kia Ray PHEV concept finally unveiled

The time has appear to move on from teaser photographs; Kia has last but not least pulled the covers off its new plug-in hybrid concept. As this is certainly staying penned in advance on the official unveiling on the Chicago Car Demonstrate, we all know some additional facts concerning the idea, but we have been nonetheless mainly at the hours of darkness with regards to the technical nitty gritty. The Ray rides for the very same 106.3 inch wheelbase since the Hyundai Blue-Will PHEV concept however the general size is four inches increased.

The Kia design staff under Peter Schreyer has place a great deal of emphasis around the aerodynamics of this concept, providing it a for a longer time tail and, because of a roof that's 4 inches decrease, a smaller sized frontal area compared to earlier Hyundai concept. The aero variety will also gain from narrower tires, together with the Kia rolling on 195/50R20 tires compared to the 245/40R20 rubber on the Hyundai.

The debut with the Ray also marks the launch of Kia's new green sub-brand, EcoDynamics. Like Volkswagen's BlueMotion and Ford's Econetic, EcoDynamics will denote by far the most efficient variants of Kia's product line. We can assume to view the brand new badge exhibiting standing on Kia's from the in the vicinity of future.